RBC invites the customer back into the bank. With so many customers moving their banking to Online Banking, RBC opens up the conversation with the Bank of the Future. RBC brings the rich digital experience of online banking where you can choose and explore all of your options, even providing you with an experienced specialist if you need one. Working with BBDO, we created colourful animations of the RBC character representing the vibrancy of RBC. We created a new way for customers to experience banking in a multi-touch world. It is now serving customers in multiple branches all across Canada.
Featured at CES 2011 as Microsofts Surface highlight. Demonstrating the power and capabilities of the Surface.